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Athena Club
Summer and Fall 2022, Client Work
At Athena Club, I created assets for all of Athena Club's owned and paid channels as a Creative Coordinator. I designed emails, paid social ads (video and static), print material, web and social media. I ideated and executed the designs using Photoshop, Illustrator, After Effects and Figma.
Labor Day Emails
For Labor Day, I designed 2 emails each for 3 different types of customers (existing, prospective, new) advertising 30% off.
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Wax Strips Intro Paid Social Ads
When Athena Club launched their On The Spot Wax Strips I designed paid social ads to be used across social media.
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Recommended For You: Product Forward Emails
These emails were created to put different products that were not Athena Club's main product, the Razor Kit, in focus.
I designed the emails and added a gif component that explained different product features.
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New Photoshoot Paid Social Ads
Athena Club had just shot new product photos and the marketing team wanted these utilized in new ads so I created vibrant ads including the new photos.
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Recommended For You: Review Emails
These emails were created to put different products that were not Athena Club's main product, the Razor Kit, in focus. I designed these emails highlighting the reviews for each product.
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Halloween Emails and SMS Gifs
For Halloween, I designed these emails and SMS gifs with a focus on the razor kit and soft face wipes. I used a vibrant gradient, moving components that I illustrated and soft glow effects.
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$5 Razor Kit Emails and SMS Gif
For a promotional offer where the Razor Kits were priced at $5 instead of $9, I designed emails and an SMS gif that advertised it.
Sorority Emails
During Back To School season, design assets matched the current editorial theme which was sorority/ rush week. Using the new sorority photography, I designed these emails.
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Blades Education Emails
I designed two emails that focused on educating existing and new customers about their blades and how to get the best shave.
Facebook User Generated Content Social Ads
Our marketing team found that ads that featured user generated content was most successful as opposed to more produced ads. As a result, I designed ads that featured these clips.
Here a few I created for the razor kit, daily probiotic pills and wax strips.
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